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Nintendo World Wii U Demo Stations
Here is your chance to play the Wii U. Our interactive demo units feature demo games and videos of launch window releases. Stop by and check it out!
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Luigi Mansion Dark Moon Event
Fans gather to celebrate the launch of Luigi's Mansion Dark Moon. Everyone donned the iconic green hat and was excited to pose with Luigi during this special event.
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25th Anniversary of Super Mario Bros. Celebration
President and COO of Nintendo of America, Reggie Fils-Aime, and Nintendo video game designer, Shigeru Miyamoto, celebrate the 25th anniversary of Super Mario Bros. with a cake at Nintendo World in New York. The cake depicts a level from Miyamoto's Super Mario Bros., one of the most beloved video games in history.
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The Legend of Zelda: Hyrule Historia Celebration
Fans celebrated the release of the highly anticipated Hyrule Historia. Hundreds lined up to purchase the book that chronicles the entire history of the Legend of Zelda series. Everyone had the opportunity to buy the book four days early, participate in a costume contest and enjoy Zelda themed treats.
Nintendo World
Where the World Comes to Play!
Located at Rockefeller Center in the heart of Midtown Manhattan, Nintendo World is a premiere destination for family entertainment. Immerse yourself in the latest Nintendo offerings in a unique setting as you explore our 2 level, 10,000 square foot interactive experience. Play the newest games showcased on the Nintendo 3DS™ system and the Wii U console™. Shop our selection of games, accessories, exclusive apparel, and other items featuring everyone's favorite Nintendo characters. With something for everyone, come join in the fun that is Nintendo World!
Visit us Today
Google Maps Read Terms of Use for Google Maps.10 Rockefeller Plaza New York, NY 10020
On 48th Street between 5th
and 6th Avenues
646.459.0800 Phone
Via Subway
B, D, F, M to 47-50 Sts
Ask an Ambassador
About purchasing retail games using points on the eShop.
We're Open
9AM-8PM Monday - Thursday
9AM-9PM Friday + Saturday
11AM-6PM Sunday
10AM-5PM Memorial Day
Nintendo World Events
Donkey Kong Country Returns 3D Celebration - June 1st, from 12pm to 3pm
Donkey Kong is being set loose at Nintendo World! Swing by and go bananas with us, as we play his new and classic games to celebrate the release of Donkey Kong Country Returns 3D for Nintendo 3DS. Donkey Kong will be here for the first time, so don't miss this unique opportunity to meet him. There will be an exclusive gift while supplies last so run, jump and barrel your way into this exciting event.
What's happening this week?
Ask an Ambassador
About our exclusive merchandise.
Meet Our Ambassadors
Greetings! My name is Carlos; I've been an Ambassador since March 2009. I am known for my Mario Kart 7 prowess and I love to Streepass with everyone. I'm excited for the Legend of Zelda: Wind Waker HD for Wii U, the original is one of my favorite games. Until then, I'll be playing Monster Hunter Ultimate for the Wii U and Nintendo 3DS.
Merchandise Feature - Exclusive T-Shirts
Check out our brand new t-shirt designs. There are four shirts available featuring graphics from The Legend of Zelda, Mario Kart and the Nintendo Entertainment System.
